Chinese Golden Week Travel Rebounds with Cautious Spending

Despite economic challenges, Chinese travelers are opting for more trips but spending less during the National Day holiday.

China's Ministry of Transport forecasts 1.94 billion trips during Golden Week, surpassing pre-pandemic levels.
Domestic tourism revenue is expected to rise, but average spending per traveler remains lower than in 2019.
Lower airfares have spurred a significant increase in long-haul international bookings, especially to Europe and Asia-Pacific.
Travelers are favoring more affordable options and self-driving trips due to economic uncertainty and rising unemployment.
Government stimulus measures aim to boost consumer confidence, with potential for increased spending during Chinese New Year.