Overview

• China's Ministry of Transport forecasts 1.94 billion trips during Golden Week, surpassing pre-pandemic levels.
• Domestic tourism revenue is expected to rise, but average spending per traveler remains lower than in 2019.
• Lower airfares have spurred a significant increase in long-haul international bookings, especially to Europe and Asia-Pacific.
• Travelers are favoring more affordable options and self-driving trips due to economic uncertainty and rising unemployment.
• Government stimulus measures aim to boost consumer confidence, with potential for increased spending during Chinese New Year.