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Chinese Exports Challenge Germany’s Dominance in European Markets

German firms brace for intensified competition as U.S. tariffs on Chinese goods redirect exports to the EU, with Chinese market share growing in key sectors.

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Overview

  • A KfW study confirms that Chinese exporters have steadily gained market share in automotive, machinery, and chemical sectors across the EU since 2012, while German exports in these areas have declined.
  • German companies fear U.S. tariffs on Chinese goods will redirect a surge of competitively priced Chinese products into European markets, heightening competition.
  • China has increased its focus on the EU market, which accounted for only 11% of its exports, as access to the U.S. market weakens.
  • Over half of Germany's exports (54%) are destined for EU countries, making this market critical for its economy and heightening the stakes of Chinese competition.
  • Surveys indicate that most German businesses expect competition with Chinese exporters to intensify, prompting firms to prepare strategic responses.