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Chinese EV Registrations Fall 20–75% in Early Q3 as Brands Roll Out New Models and Incentives

Automakers are pressing ahead with new models, pricing plans, overseas growth to counter an early-quarter slump in registrations

Porsche logo is pictured at the Everything Electric, the Home Energy & Electric Vehicle Show, in London, Britain, April 16, 2025. REUTERS/Maja Smiejkowska/File Photo
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Overview

  • Early Q3 registrations across most EV brands dropped 20%–75% week-on-week after June quarter-end sales pushes led to a predictable slowdown
  • Onvo will open pre-orders for its three-row L90 SUV on July 10 with a starting price below 300,000 yuan and display vehicles arriving in Chinese showrooms this week
  • Firefly’s Battery-as-a-Service subscription drove record weekly registrations of 1,300 units, up 54.8% from the previous week
  • XPeng achieved sequential and year-over-year gains in Europe, selling 1,693 vehicles in June for a 48.8% month-on-month and 170% year-over-year increase
  • Zeekr held stable with 3,200 vehicles registered in the first week of Q3 while Tesla’s Model Y remained June’s best-selling model with 44,848 retail sales