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Chinese EV Makers Intensify Europe Push in Munich, With XPeng Opening EU R&D and Weighing Local Production

EU tariffs are accelerating a race between fast-growing Chinese brands and Europe’s incumbents.

Overview

  • XPeng inaugurated its first European R&D center and said the P7+ sedan will soon join its regional lineup alongside the G6 and G9.
  • CEO He Xiaopeng said the company is considering manufacturing in Europe and is open to acquisitions to bolster its position.
  • XPeng plans to expand sales of its lower-cost Mona series to Europe next year, signaling sharper price competition in volume segments.
  • Chinese car brands nearly doubled their share of Europe’s market to just over 5% in the first half of 2025, according to Jato Dynamics, as GAC set a goal of at least 50,000 annual sales by 2027 and introduced the Aion V and Aion UT for Europe.
  • European automakers showcased countermoves at IAA, including BMW’s Neue Klasse-based iX3 and Mercedes’ next-generation GLC EV featuring an 800-volt charging system.