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Chinese EV Makers Innovate with Unconventional Features to Boost Sales

Amid a slowdown in the domestic market, Chinese electric vehicle manufacturers are introducing features like in-car beds, kitchens, and drones to attract buyers.

  • Chinese electric vehicle (EV) manufacturers are adding unique features such as in-car beds, kitchens, and drones to vehicles amid a market slowdown.
  • The introduction of these features is seen as a challenge to Western automakers, with the potential to shift market dynamics in the world's largest auto market.
  • A Chinese EV company recently surpassed Tesla in sales of battery-only vehicles, marking a significant milestone in the industry.
  • Extended-range electric vehicles (EREVs) and fully electric supercars are among the innovations being introduced to appeal to a wider range of consumers.
  • Creative features are part of a broader strategy to redefine the concept of premium in the EV market and attract new customers.
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