Chinese EV Makers Innovate with Unconventional Features to Boost Sales
Amid a slowdown in the domestic market, Chinese electric vehicle manufacturers are introducing features like in-car beds, kitchens, and drones to attract buyers.
- Chinese electric vehicle (EV) manufacturers are adding unique features such as in-car beds, kitchens, and drones to vehicles amid a market slowdown.
- The introduction of these features is seen as a challenge to Western automakers, with the potential to shift market dynamics in the world's largest auto market.
- A Chinese EV company recently surpassed Tesla in sales of battery-only vehicles, marking a significant milestone in the industry.
- Extended-range electric vehicles (EREVs) and fully electric supercars are among the innovations being introduced to appeal to a wider range of consumers.
- Creative features are part of a broader strategy to redefine the concept of premium in the EV market and attract new customers.