Overview

• Tang Jian, 57, from Qingdao, once ran three restaurants and bars that generated up to three million yuan a month at their peak, according to reports citing the South China Morning Post.
• After risky investments in unfamiliar sectors, he accumulated about 46 million yuan in debt and declared bankruptcy in 2015, and his marriage ended in divorce.
• In 2018 he restarted with a roasted sausage stall beside a former restaurant, working with his 74‑year‑old mother using a 35‑yuan stuffer and displaying supermarket receipts to signal ingredient quality.
• The venture has scaled into a brand producing roughly two tons of sausages daily with reported sales of about 200,000 yuan per day and outlets in shopping centres.
• He built a 1.2 million‑strong online following by live‑streaming during the pandemic and says single sessions can reach one million yuan in sales, while he reinvests profits and targets clearing debts by 2027 using AI planning.