Overview

• Chinese electric vehicle registrations in Euskadi surged to 1,732 in the first half of 2025, representing about 10% of the region’s new car market.
• Average prices for Chinese EVs in the Basque Country have fallen by 12% over the past year, making brands like BYD, Omoda and Seres more affordable.
• Support from Spain’s Moves III subsidy program and regional renewal schemes has significantly lowered purchase costs for Chinese electric models.
• Chinese automakers are winning over Basque consumers with feature-rich models and strong sustainability credentials that are eroding loyalty to European and other Asian brands.
• Limited charging infrastructure and concerns over vehicle range continue to temper the growth of electric car adoption across the region.