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Chinese Carmakers Make Concrete European Push at IAA Mobility 2025

Vertical integration plus low prices plus fast AI adoption gives Chinese brands a cost‑technology edge over established rivals.

Overview

  • BYD led the charge with 84,000 European registrations year to date, a reported 290% increase, and staged city‑center demos in Munich including a 1 MW “flash” charger promising about 400 km in five minutes and public test drives.
  • Xpeng gave the P7 its European debut and opened its first EU R&D center in Bavaria, positioning a near‑term launch and highlighting AI‑centric development with high‑compute chips and features aimed at advanced assisted driving.
  • Xpeng detailed P7 performance already sold in China, including an AWD model rated at 594 cv with a 92.2 kWh battery and CLTC range claims up to 820 km, and reiterated plans to target mass‑production Level 4 capabilities via Robotaxi trials by late 2026.
  • Leapmotor began European sales of the B10 in September through Stellantis dealers, offering 56.2 kWh and 67.1 kWh batteries for about 361–434 km of range, 168 kW DC charging from 30% to 80% in roughly 20 minutes, a 218 cv motor, and a €26,900 launch price.
  • Leapmotor also showed the B05 compact hatchback for Europe with styling and dimensions targeting the Volkswagen ID.3 class, with full interior and technical specifications still to come and some China‑market features such as LiDAR potentially omitted locally to cut costs.