Overview
- In Spain, China‑origin brands captured 10.22% of 2025 registrations, led by MG and BYD, with activity concentrated in five marques that account for 91% of the total and more than 20% of the country’s BEV sales featuring Chinese brands with multiple BYD models in the top ten.
- In Mexico, Chinese brands reached an estimated 15% share in 2025 when including non‑reporting firms, and a 50% tariff on vehicles from China and other non‑FTA countries entered into force on January 1, 2026.
- Competitive pressure helped slow Mexico’s new‑car price growth to 3.7% in 2025, and dealers say they do not see immediate price hikes in early 2026 even with the new tariff, though economists caution that broader cost and trade impacts could follow as supply chains adjust.
- In Argentina, registrations of Chinese brands in 2025 topped 12,000 units—nearly four times 2024—supported by a decree granting 0% tariffs for electrified imports under a set FOB threshold.
- Incumbents posted mixed results as Volkswagen Group deliveries edged down about 0.5% in 2025 with the brand preparing a 2026 EV rollout, Cupra outsold Seat for the first time, and Mercedes‑Benz and Nissan reported strong performances in Spain.