Overview
- Volkswagen Group deliveries edged down 0.5% in 2025 to nearly 9 million, with China off 8% to 2.69 million and North America down 10.4% to 946,800, as the brand maintains 382,000 ID EV deliveries and prepares more than 10 new electric models for China in 2026 alongside ID. Polo and ID. Cross plans.
- Seat and Cupra set a record 586,300 deliveries in 2025, with Cupra (328,800) outselling Seat (257,400) for the first time, as Martorell gears up to build small EVs including the Cupra Raval and Volkswagen ID. Polo in 2026.
- Chinese brands captured an estimated 15% of Mexico’s 2025 new‑car market, and a 50% import tariff took effect on January 1, 2026, introducing uncertainty even as dealers expect limited price changes in the first half.
- Argentina’s five‑year 0% tariff for electrified imports priced at up to $16,000 FOB has boosted Chinese entrants, with registrations surpassing 12,000 in 2025, and BYD’s ro‑ro vessel is scheduled to unload at Zárate next week as the company scales a fleet targeting transport of 1 million cars in 2026.
- In Spain’s BEV market, Chinese marques exceeded 20% share in 2025—led by BYD—while public charging points reached 50,000, underscoring intensifying price pressure and a shifting model mix.