Overview

• Chinese auto brands account for only 70,046 vehicles out of Germany's 49.3 million passenger cars, according to KBA data as of January 1, 2025.
• Approximately 72% of these vehicles are electric, reflecting a strong emphasis on EVs among Chinese manufacturers.
• MG Roewe dominates the segment with 49,557 vehicles, far ahead of other Chinese brands like Lynk, Great Wall Motor, and BYD.
• Limited dealer networks, unfamiliar branding, and premium pricing strategies have hindered broader adoption in Germany.
• Chinese brands represent just 1% of new car registrations, highlighting slow growth despite increasing global competition.