Overview

• Chinese brands account for only 0.1–0.2% of Germany's passenger car fleet, with 70,046 vehicles registered as of January 2025.
• Approximately 72% of Chinese-brand vehicles in Germany are battery electric, yet they represent just 3% of the country's EV fleet.
• Growth has been slow, with only 12,500 additional Chinese vehicles registered in the past year, accounting for around 1% of new car registrations.
• Key obstacles include underdeveloped distribution and service networks, high pricing, and marketing strategies that fail to resonate with German consumers.
• Brands like MG and Polestar, which align with European tastes and use established networks, show better performance, but analysts predict only 3–4 Chinese brands will sustain a lasting presence.