Overview

• Show organizer VDA counts 116 Chinese exhibitors at IAA Mobility in Munich, the largest participation to date.
• KBA data show more than 35,000 Chinese-brand registrations in Germany from January to August 2025, about 1.9% of the market and roughly double year on year; including Geely-owned Volvo and Polestar lifts the share above 4%.
• BYD has lifted German registrations to about 8,500 this year and is pursuing 50,000 annual sales domestically, growing from roughly 50 dealers with 50 more contracted toward 300 outlets by end-2026.
• Xpeng underscores Europe as a growth focus and launches the P7 for the region at the Munich show, according to executive Brian Gu.
• U.S. presence at the fair is limited to Eli, Lucid and Ford, with Tesla absent, and U.S. manufacturers hold well under a 6% share of the German market.