Overview

• Executives from established and emerging carmakers are livestreaming to reach potential customers directly.
• This strategy bypasses traditional advertising costs and allows real-time demonstration of vehicle technology.
• Xiaomi and Nio leaders have gained significant followings by showcasing their EVs on social media.
• Even conservative state-owned automakers are joining the trend, with executives taking on more public personas.
• Livestreaming helps address consumer concerns like driving range and assistance features effectively.