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Chinese 23-Year-Old Wins 'Lying Flat' Contest After 33 Hours 35 Minutes

The stunt by a mattress brand in Baotou tapped China's 'lying flat' trend.

Overview

  • The Nov. 15 event took place in a Baotou shopping centre in Inner Mongolia with about 240 people signing up.
  • Contestants had to remain on a mattress without sitting up, leaving or using the toilet, though they could turn over, use phones, read and order takeaway.
  • Most participants reportedly wore diapers to comply with the no-toilet rule and continue competing.
  • After 33 hours and 9 minutes only three contestants remained, prompting a final test requiring simultaneous arm and leg raises to decide the winner.
  • The top three received cash prizes of 3,000 yuan, 2,000 yuan and 1,000 yuan, and live-streams of the contest drew about 10 million views with roughly 8 million comments.