Overview
- The minimalist app asks users to check in roughly every 48 hours and emails a designated contact after consecutive missed check‑ins.
- After topping Apple’s paid chart in China, the developer announced the global brand name Demumu and introduced an 8‑yuan fee to cover rising costs.
- International listings show strong uptake, with the app ranking among top paid downloads in the United States, Singapore, Hong Kong, Australia and Spain.
- The stark original name drew pushback on Chinese social media, with suggestions such as “Are You Alive,” while the team publicly weighed a rename and settled on Demumu for global distribution.
- Built by three co‑founders in Zhengzhou for about 1,000 yuan, the project has attracted investor interest, with a reported plan to sell 10% equity for 1 million yuan and explore features for elderly users.