China's Video Game Market Grows 14% in 2023 Despite Slowing Overseas Expansion
Major gaming companies Tencent and NetEase see revenue recovery, while US remains top destination for overseas expansion.
- China's video game market saw a 14% increase in sales this year, reaching 303 billion yuan (US$42.7 billion), the highest yearly sales since 2003.
- Despite the overall growth, overseas revenue fell, with sales of China-developed titles down 5.7% year on year to US$163.7 billion.
- The total number of gamers in China increased slightly by 0.6% to 668 million in 2023.
- Major gaming companies like Tencent and NetEase saw their revenue recover this year, with Tencent reporting an 11% jump in sales for the first three quarters.
- Despite the drop in overseas revenue, the US remains the top destination for overseas expansion of Chinese mobile gaming companies, accounting for 32.5% of their overseas revenue.