China's Tourism Flourishes Over Labour Day, Hong Kong Struggles to Keep Pace
While mainland China sees a robust recovery in tourism, Hong Kong's industry lags with only two-thirds of pre-pandemic travel levels.
- Mainland China recorded a significant increase in domestic trips and revenue during the Labour Day holiday, surpassing pre-Covid figures.
- Hong Kong's tourism sector remains subdued, with visitor numbers and spending still below 2019 levels despite various promotional efforts.
- In mainland China, average tourist spending did not match the growth in travel numbers, indicating a shift in consumption patterns.
- Hong Kong faces competition from cheaper accommodation options in nearby Shenzhen, affecting overnight stays and spending.
- Both regions are focusing on unique cultural and mega events to boost tourism, though Hong Kong's recovery appears slower and more complex.