Overview
- The state broadcaster released an integrated plan in Beijing for China’s coverage of the North American tournament set for June 12 to July 20, 2026.
- It confirmed exclusive full‑media rights in mainland China for FIFA’s new cycle covering open TV, pay TV, internet, and mobile with the power to sublicense.
- FIFA Secretary‑General Matias Grafström delivered video remarks that called the Chinese market vital and welcomed the tie‑up.
- Programming spans live match hubs and themed shows such as I Love the World Cup, Feast of the Giants, Happy World Cup, Girlfriends’ World Cup, and AI Watches the World Cup.
- Reports have pegged the 2026 rights fee near $60 million, though the event did not disclose financial terms.