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China’s Pre‑Made Food Fight Intensifies as Xibei Throws Open Kitchens and Chains Trial Stir‑Fry Robots

The clash over what counts as pre‑made food reflects divergent standards that leave disclosure rules unsettled.

Overview

  • Entrepreneur Luo Yonghao accused Xibei of serving mostly pre‑made dishes and urged mandatory disclosure, igniting widespread online scrutiny.
  • Xibei founder Jia Guolong rejected the claim, citing the 2024 multi‑ministry definition that excludes central‑kitchen items, opened more than 370 back kitchens, and said he would sue.
  • Industry and official definitions diverge sharply, with the China Cuisine Association’s broad 2022 classification contrasting with the narrower 2024 guidance focused on industrial ready‑to‑heat products.
  • Consumers are pressing for clear labeling and fair pricing as critics argue restaurants use pre‑processing to cut costs without passing savings on to diners.
  • Chains including Xiangcunji, Laoxiangji, Xiaocaiyuan, and Quanjude are testing stir‑fry robots that vendors price around ¥46,800 with six‑to‑eight‑year lifespans, though taste, transparency, and price benefits remain in dispute alongside weak restaurant revenues and profits.