China’s National Day Box Office Tops 17 Billion Yuan, Sets Showtimes Record
Industry commentary flags widespread break-even risk for holiday releases.
Overview
- Maoyan data cited by IT Home shows the holiday frame reached 1.7 billion yuan by 6:47 p.m. on Oct. 7, led by The Volunteers: Bloody Peace, 731 and A Writer’s Odyssey 2.
- The frame logged a first-day gross of 321 million yuan, total admissions of 46.264 million and 3.627 million showtimes, setting a National Day showtimes record.
- By title share at that cutoff, The Volunteers: Bloody Peace stood at 418.9 million yuan, 731 at 326.1 million and A Writer’s Odyssey 2 at 276.2 million, with Lang Lang Life and Deafening following.
- An earlier WeChat analysis archived by China Digital Times put the running total near 1.2 billion yuan at its snapshot and described audience momentum as cool, underscoring differences in data timing and interpretation.
- That commentary predicts most top releases may not recoup costs while suggesting 731 could profit, though its reported sub–300 million yuan budget is unverified, and it argues online fan traffic is no longer boosting sales with some titles seeing higher refund rates.