Overview
- CCTV-cited market research estimates the user base reached 696 million as of July.
- Industry revenue totaled roughly 500 billion yuan last year, with analysts expecting a larger breakthrough this year.
- The National Radio and Television Administration is drafting Micro-short Drama Management Measures for release as departmental regulations.
- Planned enforcement will correct issues such as domineering-lead personas, shocking plotlines, and clickbait titles.
- Local support is expanding, with 14 provinces and municipalities issuing policies to foster higher-quality production.