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China's Gaming Regulator Removes Proposed Restrictions from Website

Unusual move sparks speculation of policy reversal, leading to a surge in share prices for Tencent and NetEase.

  • China's gaming regulator, the National Press and Publication Administration (NPPA), has removed proposed gaming restrictions from its website, leading to speculation that the rules may be scrapped.
  • The proposed rules, announced in December 2023, included bans on daily login rewards, spending limits, and other monetization tactics in online games.
  • The announcement of these rules led to a significant drop in share prices for Chinese gaming companies Tencent and NetEase, causing a combined market value loss of nearly $80 billion.
  • After the removal of the proposed rules from the NPPA's website, share prices for Tencent and NetEase saw a sharp increase.
  • The removal of the proposed rules from the website is unusual, as previous proposed regulatory changes typically remained on the site even after the period of public consultation had ended.
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