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China’s EV Price War Spurs Beijing Intervention and Industry Feud

Beijing summoned industry chiefs to stop below-cost sales after BYD’s deep discounts triggered a public emissions inquiry

People walk past the Geely booth during a media day for the Auto Shanghai show in Shanghai, China April 23, 2025. REUTERS/Go Nakamura/File Photo
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People visit the Great Wall Motor booth at the 41st Thailand International Motor Expo, in Bangkok, Thailand, November 29, 2024. REUTERS/Athit Perawongmetha/File Photo

Overview

  • BYD’s late-May price cuts of up to 34 percent drove its best monthly deliveries on record but wiped out more than $21 billion in market value as margins collapsed
  • The Ministry of Industry and Information Technology ordered top automakers including BYD, Tesla and Geely to end irrational below-cost pricing to shore up industry stability
  • China’s EV sector is operating at under 50 percent capacity, leading to dealership closures and analyst predictions of sweeping consolidation
  • Great Wall Motor and Geely have renewed allegations that BYD’s Qin Plus and Song Plus hybrids breached emissions standards, prompting a still-active regulatory probe
  • Tesla’s China sales plunged 30 percent in May to 38,588 vehicles as domestic rivals gain ground and prepare to export surplus EVs at steep discounts to emerging markets