China's Cliffside Convenience Store Services Hikers, Despite Decline in Customers Due to Pandemic

Cliffside convenience store in Shiniuzhai Scenic Area, opened in 2018, provides refreshments to climbers via dedicated staff who resupply the store daily via ziplines despite a decrease in customers due to Covid-19.

• The cliffside convenience store in the Shiniuzhai Scenic Area, China, facilitates hikers by providing snacks and water despite being built onto the side of a cliff, 394 feet above the ground.
• This store, often referred to as 'the most inconvenient convenience store', is located along an 800-meter via ferrata route, and effortlessly blends into the area's raw and stunning geological features.
• The operational logistics of the store are handled by staff who daily transport food and drinks via ziplines. Despite catering to fewer customers due to the pandemic, an increase in online popularity has translated into more real-life visitors.
• In a move to enhance customer experience, the store offers climbers one free bottle of water, and special treats like boxes with mooncakes during the Chinese Mid-Autumn Festival.
• The store's operations are digitized, allowing customers to scan a QR code and pay for their products through their phones, providing convenience in an unconventional location.

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