Overview

• Alibaba’s buyer base grew at a double-digit pace while JD.com’s transactional users doubled to 2.2 billion orders
• Industry consultancy Syntun estimated total 618 sales across top platforms at 855.6 billion yuan, a 15 percent increase from a year earlier
• Major e-commerce platforms harnessed AI-driven tools to boost targeting and engagement during the month-long event
• Early presales starting May 13 and government subsidy schemes underpinned the surge in consumer participation
• Rapid depletion of subsidy funds, extended discount fatigue and economic headwinds have weighed on shopper enthusiasm