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China Unveils World’s First 4S Robot Mall in Beijing E-Town

The centre applies an automotive-style 4S model to drive consumer robotics adoption ahead of the inaugural World Humanoid Robot Games

© Photo by Zhang Xiangyi/China News Service/VCG via Getty Images
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Overview

  • The Robot Mall opened on August 8 in Yizhuang, Beijing E-Town, spanning over 4,000 square metres across four floors.
  • It showcases more than 100 interactive machines from over 40 domestic manufacturers, including household aides, robotic pets and life-size humanoid replicas.
  • Adopting the automotive ‘4S’ model—sales, service, spare parts and surveys—the centre offers diagnostics, maintenance, user feedback and business matching under one roof.
  • Robots at the facility range in price from 2,000 yuan to several million yuan, with standout models like a 700,000-yuan talking Albert Einstein replica.
  • The mall launch coincides with the World Robot Conference and sets the stage for the World Humanoid Robot Games, where teams from over 20 countries will compete from August 14 to 17.