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China Tightens EV Regulations, Bans 'Autonomous Driving' in Ads

New rules mandate pre-approval for ADAS software updates, stricter battery safety standards, and revised advertising terminology to address safety concerns and industry growth.

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A Tesla Model 3 vehicle drives using FSD (Full Self-Driving) in Encinitas, California, U.S., October 18, 2023.     REUTERS/Mike Blake/File Photo
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Overview

  • The Ministry of Industry and Information Technology (MIIT) has prohibited terms like 'smart driving' and 'autonomous driving' in vehicle advertisements to prevent misleading claims.
  • Automakers must now secure regulatory approval before deploying over-the-air updates for Advanced Driver Assistance Systems (ADAS) on customer vehicles.
  • The regulatory changes follow a fatal March crash involving a Xiaomi SU7, where the ADAS handed control back to the driver seconds before the collision.
  • China is also enforcing stricter safety standards for electric vehicle batteries to reduce risks of fires and explosions in the rapidly growing EV market.
  • Industry experts predict the new rules will increase compliance costs, slow innovation, and drive consolidation in China's crowded auto sector.