Overview
- The National Radio and Television Administration announced binding requirements on Thursday that AI-generated or AI-processed radio and TV programs must carry clear content labels and that key production stages and finished works must undergo human review.
- The regulator reaffirmed a ban on AI "魔改," meaning unauthorized AI alteration of performers’ faces or voices, and instructed platforms to enforce rights protections for likenesses, voice use and copyright.
- Officials said they will set technical standards with the Ministry of Industry and Information Technology and early deployment will embed set-top box functions as software inside televisions, targeting an initial roll-out of tens of millions of integrated TVs.
- Regulators are stepping up enforcement now that micro-short dramas have exploded—users exceed 800 million and the 2025 market topped ¥100 billion—with authorities removing roughly 68,000 violative micro-short dramas and clearing false medical ads from TV channels.
- The plan links new-type broadcast network construction, platform obligations and monitoring upgrades across NRTA, MIIT, state carriers and device makers to widen access in rural and public institutions, improve viewer experience and pressure platforms to police content end-to-end.