Overview
- The Cyberspace Administration of China announced disciplinary and punitive measures against Weibo and Kuaishou for over-promoting celebrity news and other undesirable content.
- Officials said they will summon platform operators for interviews, set deadlines for fixes, issue warnings, and impose sanctions on responsible managers.
- Regulators singled out popular search and trending-rank features as amplifiers of content deemed trivial or hype-driven.
- The agency accused Weibo of harming the online ecosystem and said Kuaishou fuels excessive entertainment content.
- The move follows similar action against RedNote (Xiaohongshu) last week; Weibo reports about 591 million monthly users and Kuaishou over 730 million, with no fines or service curbs disclosed and no detailed company responses reported.