Particle.news

Download on the App Store

China Penalizes Weibo and Kuaishou Over Celebrity-Focused ‘Undesirable’ Content

The cyberspace regulator ordered corrective steps targeting trending rankings that amplified trivial celebrity posts.

Overview

  • The Cyberspace Administration of China announced disciplinary and punitive measures against Weibo and Kuaishou for over-promoting celebrity news and other undesirable content.
  • Officials said they will summon platform operators for interviews, set deadlines for fixes, issue warnings, and impose sanctions on responsible managers.
  • Regulators singled out popular search and trending-rank features as amplifiers of content deemed trivial or hype-driven.
  • The agency accused Weibo of harming the online ecosystem and said Kuaishou fuels excessive entertainment content.
  • The move follows similar action against RedNote (Xiaohongshu) last week; Weibo reports about 591 million monthly users and Kuaishou over 730 million, with no fines or service curbs disclosed and no detailed company responses reported.