Overview

• The Cyberspace Administration of China unveiled a new “Clear and Clean” campaign on September 22 targeting the malicious incitement of negative emotions across social media, short video, and livestreaming platforms.
• Authorities say the drive seeks a more civil and rational online environment by curbing narratives such as “studying is useless” and “hard work is useless,” along with conspiracy theories and excessive self‑deprecation.
• Weibo, Xiaohongshu, and Kuaishou have been warned they face strict punishments if they fail to rein in content deemed negative or trivial.
• Early enforcement has hit prominent creators, with influencer Hu Chenfeng’s posts wiped and education figure Zhang Xuefeng’s accounts restricted from gaining new followers.
• Analysts describe the initiative as part of recurring ‘special actions’ that grant officials broad discretion and push platforms to accelerate deletions and tighten moderation.