Overview
- The Cyberspace Administration of China’s rule took effect on October 25, requiring creators to show formal qualifications before posting on regulated subjects.
- Douyin, Bilibili and Weibo must verify creators’ credentials and ensure posts carry proper citations or disclaimers.
- Creators need to disclose when content uses AI and clearly cite research or data referenced in their videos.
- Advertising for medical products, supplements and health foods is prohibited to curb covert promotions presented as educational content.
- Public reaction is split, with some users welcoming higher standards and others warning the measures could restrict independent voices and debate.