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China Cuts Luxury-Car Tax Threshold, Bolsters Domestic EV Makers

Extending the levy to electric/fuel-cell models hastens a downturn for foreign luxury marques, reinforcing local automakers’ edge.

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The Mercedes-Benz booth is at the National Exhibition Center in Shanghai, China, on April 25, 2025, during the first day of public viewing of the Shanghai International Automobile Show. (Photo by Ying Tang/NurPhoto via Getty Images)
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Overview

  • China lowered its luxury-car tax threshold to €108,000 and introduced a 10 percent levy on new vehicles priced above that mark.
  • For the first time, the surcharge applies to electric and fuel-cell vehicles alongside traditional combustion-engine cars.
  • Chinese automakers such as BYD, Nio and Geely gain a price advantage as most of their models fall below the new cutoff.
  • Mercedes-Benz reported a nearly 20 percent drop in Q2 2025 China sales to 293,000 vehicles and sold about 16,000 cars in the taxed segment during the first half of the year.
  • Imported top-tier models now face an additional 15 percent tariff and up to 40 percent consumption tax, compounding costs for foreign brands.