China Bans Influencers for Flaunting Wealth on Social Media

Authorities target luxury lifestyle content amid economic slowdown and broader efforts to control online narratives.

Chinese authorities have banned several influencers, including Wang Hongquanxing, for flaunting wealth on social media.
The crackdown targets content promoting materialism and lavish lifestyles amid economic challenges.
Platforms like Douyin, Weibo, and Xiaohongshu have removed thousands of posts and accounts.
State media criticizes the influencers for spreading 'unhealthy values' and creating distorted fantasies.
The campaign reflects broader efforts by the Chinese government to control online content and public opinion.