Overview

• Chinese authorities have banned several influencers, including Wang Hongquanxing, for flaunting wealth on social media.
• The crackdown targets content promoting materialism and lavish lifestyles amid economic challenges.
• Platforms like Douyin, Weibo, and Xiaohongshu have removed thousands of posts and accounts.
• State media criticizes the influencers for spreading 'unhealthy values' and creating distorted fantasies.
• The campaign reflects broader efforts by the Chinese government to control online content and public opinion.