Overview

• Episode 4 features Jun Ji-hyun’s character asking, “Why does China prefer war? A nuclear bomb could fall near the border,” which drew heavy criticism from Chinese netizens.
• Reports say luxury partners including La Mer, Louis Vuitton and Piaget removed Jun-related content from Chinese platforms, with Jing Daily cited by multiple outlets.
• Jun’s agency, Peachy Company, states a Chinese advertisement was postponed before Tempest aired and says the scheduling change is unrelated to the show.
• The outcry also targets the drama’s depiction of China, including scenes said to misrepresent Dalian, a carpet resembling the national flag and villains speaking Mandarin.
• Though Disney+ is blocked in mainland China, clips circulated via VPNs and unauthorized uploads as the series logged Disney+’s top global South Korean original premiere of 2025 based on five days of streaming.