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China Approves 105 New Online Games Amid Regulatory Curbs

Move Signals Support for Gaming Industry Following Massive Investor Losses

  • China's National Press and Publication Administration has approved 105 new online games, signaling support for the industry after proposed curbs caused massive losses for investors in major game companies.
  • The proposed curbs, which included banning online games from offering incentives for daily log-ins or purchases and limiting how much users can recharge, led to a significant drop in share prices for major game developers like Tencent and NetEase.
  • Despite the proposed regulations, the National Press and Publication Administration continues to approve new games, recently approving over 100 domestic games.
  • The proposed regulations are open for review until January 24, 2024, and are expected to impact smaller developers more than larger ones due to their reliance on revenue-generating practices.
  • In 2023, the National Press and Publication Administration issued a total of 1,075 game version numbers, with 977 being domestically produced and 98 imported, indicating a significant growth in the domestic online games market.
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