Overview

• Tecovas collaborated with Chili’s to craft cowboy boots and a matching belt using the restaurant’s iconic red booth material.
• The Booth Boot lineup includes women’s Annie-style and men’s Garrett-style boots in Chili’s Booth Red at $345 apiece and a Booth Belt at $75.
• The pieces go on sale exclusively at tecovas.com on July 29 at 10 a.m. Central with availability capped by the amount of repurposed seating material.
• Select Tecovas stores nationwide will host August 2 events featuring Chili’s margaritas and surprise brand activations to mark the release.
• The drop taps into a surge in Western-style fashion driven by regional heritage and pop-culture trends such as Beyoncé’s ‘Cowboy Carter’ tour.