Overview

• Chili's introduced the Big Smasher burger and Triple Dipper appetizer, both of which went viral on social media.
• The chain's targeted ad campaigns against fast-food rivals resonated with consumers frustrated by rising prices.
• Despite strong sales, Brinker International's stock saw a dip due to conservative fiscal 2025 outlook.
• Chili's outperformed casual dining competitors like Applebee's and Olive Garden, which reported sales declines.
• The company has been investing in labor and streamlining its menu to sustain growth.