Chili's Sales Surge with New Menu Items and Strategic Advertising

Brinker International reports nearly 15% same-store sales growth as Chili's leverages TikTok trends and competitive pricing to attract customers.

Chili's introduced the Big Smasher burger and Triple Dipper appetizer, both of which went viral on social media.
The chain's targeted ad campaigns against fast-food rivals resonated with consumers frustrated by rising prices.
Despite strong sales, Brinker International's stock saw a dip due to conservative fiscal 2025 outlook.
Chili's outperformed casual dining competitors like Applebee's and Olive Garden, which reported sales declines.
The company has been investing in labor and streamlining its menu to sustain growth.