Overview

• Chili’s and Lifetime have partnered to create a 15-minute short film, 'I’ll Be Home for National Margarita Day,' premiering February 19 on Lifetime and streaming platforms.
• The film stars Maria Menounos and Taye Diggs in a lighthearted story about rekindled romance and saving a small town’s National Margarita Day celebration.
• This collaboration is a centerpiece of Chili’s largest National Margarita Day campaign, highlighting its dominance in margarita sales, with over 25 million sold in 2024.
• Chili’s is offering a $5 margarita special, the 'Tequila Trifecta,' on February 22, as part of its promotional efforts tied to the film and the holiday.
• The project reflects a growing trend of blending entertainment and marketing, aiming to engage audiences with branded content that feels more like storytelling than advertising.