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Children’s Television Scripts Reveal Persistent Gendered Language Bias Over Six Decades

Researchers caution that AI-driven scriptwriters trained on past scripts risk reinforcing six decades of framing male characters as agents alongside female characters depicted as passive recipients.

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Overview

  • The team analyzed scripts from nearly 7,000 U.S. children’s TV episodes spanning 1960 to 2018 using natural language processing.
  • Words associated with boys and men were consistently used as grammatical agents—the “doers” in a sentence—more often than those linked to girls and women.
  • Male-related terms frequently appeared alongside words denoting agency such as rewards, power and work, whereas female-related terms co-occurred with family and affiliation language.
  • Although the male-to-female dialogue ratio eased from 2:1 in 1960 to 1.5:1 by 2018, the gap in male versus female agency in sentences widened by roughly 4% annually.
  • Researchers caution that AI-driven scriptwriting tools trained on existing screenplays risk embedding these persistent gender biases into future children’s media.