Children's Skincare Obsession Puzzles Jenna Bush Hager

The 'Today' show co-host notes the trend among children under 12, despite her own daughter's lack of social media access.

Jenna Bush Hager, co-host of 'Today with Hoda and Jenna', expressed confusion over her 10-year-old daughter Mila's interest in skincare, despite not having access to social media.
Mila's interest in skincare reflects a broader trend among children under 12, who are increasingly fascinated by skincare products, a trend popularized on social media platforms like TikTok.
Bush Hager noted that her children are not shopping at high-end stores like Sephora, but are purchasing skincare products from pharmacies and big-box stores like CVS and Target.
Both Bush Hager and co-host Hoda Kotb expressed concern over the shift in children's interests, with Kotb noting the potential harm of young users experimenting with products containing strong ingredients like retinol.
Bush Hager and Kotb also lamented the loss of traditional childhood interests, questioning 'where are the Barbies?' and 'where is the Nintendo?', as children's 'playgrounds' have shifted from toy stores to drugstores.