Children Prefer Digital Game Gifts Over Physical Games This Christmas

ESA survey reveals a shift in gift preferences, with game subscriptions and in-game currency topping physical games.

According to a survey by the Entertainment Software Association (ESA), 72% of children aged 10 to 17 in the US want video game-related gifts for Christmas, but only 22% want physical games.
39% of the children surveyed want game subscriptions, while 29% desire in-game currency.
Game-related products are the most popular gift idea, beating out other options such as money and gift cards or technology like smartphones and smartwatches.
Sony recently reported that physical game sales accounted for just 4% of its revenue stream in Q2 2023, with over two-thirds of sales coming from digital purchases.
Games like Fortnite and Roblox, which are updated regularly and offer in-game purchases, are particularly popular among children.