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ChiefsCowboys Thanksgiving Matchup Set to Challenge NFL Ratings Records

Analysts cite Nielsen’s updated methodology plus wider simulcasts as drivers for projections that the telecast could top 50 million viewers.

Overview

  • Kickoff is Thursday at 4:30 p.m. ET at AT&T Stadium, with the game airing on CBS and streaming on Paramount+.
  • Patrick Mahomes and Travis Kelce are set for their first Thanksgiving game, and it is Kansas City’s first appearance on the holiday since 2006, while Dallas continues its long-standing tradition.
  • Both teams arrive on a short week after comeback wins, with the Chiefs at 6-5 and the Cowboys at 5-5-1 as they jockey for playoff positioning.
  • CBS will feature Jim Nantz on play-by-play with analyst Tony Romo and sideline reporter Tracy Wolfson, and Mahomes noted it was “cool” to meet Romo, whom he watched growing up.
  • Industry forecasts suggest an audience of roughly 50–55 million is possible under Nielsen’s Big Data + Panel and expanded streaming, which would surpass the 42.1 million regular-season record from Cowboys–Giants in 2022.