Chiefs' Victory Over Ravens Sets Record for Most-Watched NFL Kickoff Game

The thrilling season opener drew an unprecedented 28.9 million viewers, peaking at 33 million despite a weather delay.

NBC's broadcast saw a 5% increase in viewership from last year's opener, with significant growth in streaming figures.
Kansas City and Baltimore led local markets with 80% and 60% of TVs tuned in, respectively.
The game marked the highest share for any regular-season NFL game on NBC since 2006.
The matchup was a rematch of the previous year's AFC Championship Game.
The NFL continues to dominate prime-time television, holding 14 of the top 15 most-watched telecasts in 2023.