Particle.news
Download on the App Store

Chiefs President Reaffirms Policy to Keep Taylor Swift Off Stadium Screens and Playlists

Mark Donovan describes a respect-first approach that forgoes monetization, acknowledging a brand lift.

Overview

  • Donovan told Kay Adams on the Up and Adams show that the franchise would not monetize Travis Kelce and Taylor Swift’s relationship and would handle it like any player’s personal life.
  • He said Arrowhead Stadium has never shown Swift on its in-venue video boards during games she attends.
  • Donovan added that the stadium’s game-day crew has not played Swift’s music when she is in the building.
  • He noted a contrast between the Chiefs’ in-stadium practice and television broadcasts that frequently feature Swift on screen.
  • Donovan credited Swift’s presence with accelerating the team’s growth while emphasizing the organization’s success was established before the relationship.