Chiefs Owner Confirms Swift-Kelce Relationship is Genuine, Not a Marketing Stunt

Clark Hunt praises Taylor Swift's positive impact on the team's female audience and dismisses criticism of NFL's media coverage of her.

Kansas City Chiefs owner Clark Hunt has confirmed that the relationship between Taylor Swift and Chiefs tight end Travis Kelce is genuine and not a marketing stunt.
Swift and Kelce have been dating since the summer of 2023 and their relationship has been public since September of that year.
Hunt has praised Swift's impact on the Chiefs, noting that the team's female audience has grown significantly since she started attending games.
Despite some backlash from fans who believe the NFL has overdone its media coverage of Swift, many in the league, including Minnesota Vikings quarterback Kirk Cousins, have praised her for bringing in new viewers.
Swift's game day attire, including a custom jacket designed for her by Travis Kelce's teammate Kyle Juszczyk's wife, Kristin, has gone viral and sparked a trend in custom game day attire.