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3w ago

Chiefs Display Swift–Kelce Super Bowl Photo at Arrowhead as Reports Expect Her at Brazil Opener

Her presence continues to shape the Chiefs’ brand, with the ESPN docuseries noting she approved use of her image.

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Overview

  • A framed image of Taylor Swift celebrating with Travis Kelce after Super Bowl LVIII has been added to Arrowhead Stadium’s Hall of Honor/Photographers’ Room, according to Kansas City sportscaster Harold R. Kuntz.
  • Multiple outlets, citing Brazilian journalist Léo Dias, report Swift is expected to attend the Sept. 5 Chiefs–Chargers opener in São Paulo from a hospitality suite, though neither Swift nor the team has confirmed.
  • Director Kristen Lappas said Swift was "very supportive" of ESPN’s Chiefs docuseries The Kingdom and approved all uses of her image and likeness.
  • Chiefs CEO Clark Hunt has credited Swift with contributing to significant audience gains, estimating about a 30% increase in the team’s fan base and growth among young female viewers.
  • Swift has not been seen at the Chiefs’ early preseason games, while Kelce logged his first 2025 preseason action on Aug. 22 as the team posted a "Shake it off, Trav" warm-up clip.