Overview

• The viral 'Chicken Jockey' chant, inspired by Jack Black's line in A Minecraft Movie, has led to chaotic audience participation in theaters worldwide.
• Fans have thrown popcorn, flashed phone lights, and even brought live chickens to screenings, prompting police involvement and theater bans on unaccompanied minors.
• Director Jared Hess has embraced the trend as 'hilarious,' while Jack Black has made surprise appearances to urge fans to tone down disruptive behavior.
• The film has grossed over $550 million globally, making it the second highest-earning video game adaptation of all time despite mixed critical reception.
• Cinemas are implementing new policies, including disclaimers and restrictions on group attendance, to manage the disruptive but profitable phenomenon.