Overview

• The Code Moo game relaunched July 14 and went live in the Chick-fil-A app July 15 with its first mission, with new challenges releasing every Tuesday through August 4.
• Players who complete each mission unlock digital coupons for a medium waffle fry, chocolate chunk cookie or five-count chicken nuggets, which are added to Chick-fil-A One accounts and valid for one week.
• Chick-fil-A debuted the animated short “Udder Chaos” and launched the Cow Tales podcast in its Play app and on YouTube to expand its cow mascot storyline.
• The Cow Collection merchandise returned July 14, featuring bucket hats, pickleball sets and other branded items available online and at select restaurants while supplies last.
• This integrated push leverages gamification, storytelling and branded swag to boost digital engagement and loyalty as part of Chick-fil-A’s summer marketing strategy.