Overview

• Code Moo relaunched July 14 via the Chick-fil-A mobile app and will run through August 4 with new missions released every Tuesday.
• Participants complete digital challenges alongside cow mascots Daisy, Sarge and Carrots to unlock weekly rewards such as waffle fries, chicken nuggets and chocolate chunk cookies.
• An animated short titled “Udder Chaos” and the Cow Tales podcast series are available in the Chick-fil-A Play app and on YouTube to expand the brand narrative.
• Chick-fil-A has reissued its Cow Collection merchandise, offering items like bucket hats and pickleball sets online and at select restaurants while supplies last.
• The integrated gamification initiative aims to strengthen customer loyalty and increase app engagement in line with fast-food industry trends.